powersports
We enhance revenue, profitability, and the overall customer experience in your Service and Parts Departments. These departments should serve as key profit centers, covering a significant portion of dealership expenses and driving the entire business forward! Strengthen your Fixed Operations now to mitigate the negative effects of fluctuating sales cycles and secure a more stable future for your dealership.
CUSTOMER RETENTION | SALES LOYALTY | FIXED OPERATIONS ABSORPTION
Whether your looking for consulting services for your Fixed Operations or are interested in more robust in-person coaching programs, we have a Powersports Program specifically tailored to your needs and the unique characteristics of the industry.
In Store Experience
The ideal choice if you want to maximize your departments potential and need help with execution
virtual coaching
We give you the tools needed to succeed and help you maintain consistent accountability
Why is it important?
A well-managed Fixed Operations Department delivers a stable and high-margin return to the business, even amidst fluctuations in unit sales. It's a crucial area for cultivating loyal customers—where many of your “raving fans” are made or lost.
Why Now?
Signs suggest potential market volatility in Powersports unit sales ahead. Industry studies reveal a 40% customer abandonment rate within the first three years of ownership, and customers are 75% more likely to buy their next unit from the dealership that services them. Securing and retaining today’s customers is essential for the dealership's future success.
*Medallia – 2021
Tales of a Powersports Service Department
I was asked to come in and observe a powersports service department. About 10 minutes into the morning a customer came in to pick up their personal watercraft. After a brief checkout...and the customer asking "are you guys sure it's fixed?" the advisor answered in the affirmative. They paid the bill and left. I continued observing and the opportunities were obvious quickly. Missed phone calls while the advisors were away from their desk, customers told to just drop their unit without anyone collecting any information, and a ton of "what's going on with my unit" calls. About 2 hours had passed when I looked up and the same customer from the early morning pickup came storming in, and they had back-up this time in the form of their spouse and brother. They were visibly shaken and looking for someone to yell at. "After being here for 3 weeks I pick my unit up, take it out to the lake, just to find it still has the exact same concern as when I dropped it off!!!!" They continued “I need to speak to the manager and owner immediately”. What a way to start a Tuesday morning.......
Okay so we have a competent owner that loves their business and is an enthusiast of the industry....an experienced manager that seemed to really care about the business. What happened, what needs to be done, and geez…where to start? They needed help and I knew the right levers to pull to get things moving quickly....
- Coach G
Contact us.
ghull215@gmail.com
818.339.9792